You are a hardworker. You want to make your customer and clients happy. You believe in what you are selling or providing. But is that enough?
Have you ever asked your self "what does my client/customer really want?"
Yes, good for you! No, then please keep reading!
The real question we are all asking
If you ask most people what they want from a product or service they will tell you a fair price and good quality. But that isn't really true. Okay, on the surface it is true, but not deep down inside where real brand loyalty is born and lives.
I heard a story the other day about a woman staying at a hotel. Her morning wake up call included ordering from the kitchen. When asked what she wanted, the woman said a chocolate donut. We don't have those was the reply and after a bit of discussion about what was available, an order was placed.
When the woman got her breakfast, on her plate was a chocolate donut and a note saying something to the effect of here is what you really wanted and have a wonderful day. Now, the moral of the story isn't get your customer what they want.
The moral is, let your customer know that you hear them and are willing to take action to show it. Because it's not the donut or the fact the employee went off hotel property and spent her own money to get the donut. It is the fact that the experience spoke the message - "You are valuable and loved."
Are you brave enough to risk it all for love?
The truth is if we said to strangers, "I love you," police would be called, restraining orders placed...and while a sad reflection of our world today, let's be honest here...
The real truth is we are all deeply and truly hungry for love - though we often will substitute a little chocolate - but it's the love we seek. If there is one emotion that we as humans seek in our experiences, it is love.
How you build that into your marketing, your product, and your service is the real goal in any "plan" you undertake. This is what builds loyalty beyond low prices or fire sale services.
That employee that bought the donut didn't know she became the subject of a seminar in which thousands attended, a story told again and again (just like here), and resulted in more good will and publicity than a 1000 facebook likes or tweets or commercials. Love shares itself - no clicking required.
How can you let your clients know you love and appreciate them in a way that reflects the best of you?
Welcome to my Journey!
I'm inviting you to join me on my journey as I seek to find a new way of being in an old set of systems. It's hard, but worth it!