It's Monday, so here we go again with the marketing morning message! Today is not about being exciting, it's about the practical stuff that we miss because we already know it and can't see it missing from our website or home page.
For instance, I just found a typo on my intro video that I missed the 15 other times I looked it over - the eyes can't see what is wrong when we know what is supposed to be there vs. what is actually there!
With that said, here are the top three that drive me crazy when I land on a home page:
1. Where are you and what are you selling/promoting/wanting?
If I can't see immediately what you want from me or what you are about, I'll most likely not spend much time there. If I do see what I like and it is a business or program that is meant to be physically visited - where are you? I can't tell you how many times I've spent way too long trying to figure out the where someone is only to be disappointed it is not anywhere I am close to.
2. I can't read the writing.
All computer screens load differently as do browsers. Tiny print in large and long blocks of writing in a color that I can't see make me run away immediately. Those over 40 will appreciate this more.
3. I don't see anything to read!
Those under 40 seem to be moving to a picture only format or they use language that is vague and not direct. Some of us still need a complete sentence with a literal explanation of who you are and what we will find here. Sorry, it is just the way it is for some of us!
That's it for today - but don't laugh, little things mean all the difference between staying on your home page long enough to decide if what you have is what we want!
Welcome to my Journey!
I'm inviting you to join me on my journey as I seek to find a new way of being in an old set of systems. It's hard, but worth it!