Video is one of the best things to invest your marketing efforts into. But, without understanding how to market your video - the return on that investment will be quickly lost.
Here is an example below. The power of this video is that I get a glimpse into somewhere in Africa - for just two minutes of my time. The problem - I don't know who is making it, where it is, what the words in the title mean, and why I am looking at it. I think (?) its creator has the blog which I found the video from, but I don't really know for sure.
The video is well done - it is interesting, I want to know more, and I love being transported into another world - especially while I sit in the deserts of west Texas behind a computer! Nothing but film has the power to give me so much, for so little, in such a short amount of time.
It is this same power that I have been trying to harness on the farms and ranches and lands of the US southwest to share their beauty and wonderment for all those who live in other regions and countries. Okay, sometimes it's the reality and not the fantasy that got shared....
But hey, you lose your sense of humor and miss out on a good dose of the realities of traveling - and what is the point?
The power of video is profound and how we can harness that power for your good, my good, and everyone's good is really the point. Sharing that power is the goal. The good news it can be done and it is my hope we will do it together!!!
Welcome to my Journey!
I'm inviting you to join me on my journey as I seek to find a new way of being in an old set of systems. It's hard, but worth it!