In my social worker days I spent three years with moms having babies. A lot of those babies were drug babies and a lot of those drugs were methamphetamines. The number one piece of advice I would give them is "structure and consistency."
In that three years, maybe two moms knew what I was talking about. Fast forward to today and talking to you about marketing, the number one piece of advice I would give is content and consistency.
What is the secret in that formula? Consistency. Okay, no big secret but really hard to actually do it. Ask the most successful people how they got where they are and why and they (okay most) will tell you they just put one foot in front of the other and did the next thing there was to do.
So, just because you know something doesn't mean you do it. We all know less junk food is better than more and more exercise is better than less - but what we do each day may not exactly reflect the fact we know this...
With all babies really, the more structure they have (meaning the same routine daily) and the more consistency they have (meaning they do that routine at the same time daily) the less anxiety they have and the less stress they have due to the uncertainty of when they will eat, get their diapers changes, etc.
The same is true for horses or dogs - the secret to success is being consistent with your energy, with the routine in which you care for them, and the daily schedule that you do it in. Your lack of consistency equals more anxiety for them.
Babies, children, and most domestic animals will let you know when you are being inconsistent. You may perceive it as their problem, but 99.9% of the time it's the human. The behavior is just a reflection of what is actually happening or not happening, consistently.
The same is true for marketing. The more consistent you are with your implementation the more your customers and clients will trust you. The less stress they have about trying to figure out who you are, what you are doing, how often you are going to do it, and where you are going to do it, the more they can relax, trust you, and - build a relationship that is consistent.
Your behavior and choices will always be reflected back to you by both your personal life and your professional life. The formula is consistent - the problem is are we willing to acknowledge it? Simple yes, easy - no way or else none of us would be here trying to learn more!!!
Welcome to my Journey!
I'm inviting you to join me on my journey as I seek to find a new way of being in an old set of systems. It's hard, but worth it!