There is the other version that says, "do what you love and the money will follow," but this is a post about marketing, so I'm adapting! And love I think is what is missing from almost everything these days.
You say, who has time for love when there are customers to convince to buy your products and clients to hire you for your services? In the words of Dr. Phil, "how's that working for you?"
Below is a video posted about Shawna Coronado at a TEDx talk. And, while she is really talking about an entire span of time for business, I want to highlight the standout message that I heard and hope you will too.
In the initial phase of her business, before it really was a business, she talks about neighbors coming outside and giving her a hug, being inspired, and - here is the big one - connecting to both her and the bigger goal of love in action within a community.
There is a big, big difference between selling a product for profit and sharing what you love with others so that you will both benefit and win. One takes without giving, the other gives while increasing value for both.
The miss in the world today is thinking that love = losing something and that profit = taking something.
Love + Profit = Changing the world.
The change is one in which everyone wins and no one loses. I can't think of a better marketing plan than that, can you?
Welcome to my Journey!
I'm inviting you to join me on my journey as I seek to find a new way of being in an old set of systems. It's hard, but worth it!