When is it good to be in the one percent? No, this is not about being as rich as the top one percent are...though if we're being honest, it's really only the top .01% that really hold the title of "rich."
And yes, money is necessary to run your business and live your life. But how you market that business can be about the one percent depending on what you believe the purpose of life really is - making money or something of far greater value.
99% of most marketing and advertising is aimed at creating the belief in your customer that they are either inferior for not wanting what you are selling or it is based on the fear of death, illness, loss, or danger.
One Percent (or maybe even less) is focused on the opposite - the joy of life and that you are good enough, now. Insecurity and fear has been the baseline of selling for a very long time.
Do you buy organic food because you are afraid of GMO's (genetically modified food) or because it makes you feel good to eat what is natural and has the nutrients your body needs to be healthy?
Do you purchase "beauty items" to look younger and more beautiful as others perceive you or to feel better for your self?
Do you buy the clothes that look the best this season or clothing that is made well and will last for a long time?
These may not seem like differences to you, but they are. At their essence is the question are you selling to convince people of what they do want or are afraid they will not get?
In Lubbock I talked to a man who sold guns and survival gear. He was well pleased that a "fear based ad" (his words not mine) did a lot for his sales. So the question then becomes, which world do you want to create? One where fear and money rule? Or a world that is based on giving love, joy, and all that is good?
The next words are, I don't have the luxury of making that choice. I need to build my business and make money any way I can. Then you have made your choice and from it will come the consequences. The short term will give you want you think you need. The long term most likely will not give you what you think you want.
It is hard to lead the pack, do what is not considered the norm, and risk the short term loss for the long term gain. But isn't that what created a world in which 99.9% suffer at the hands of the .01%?
Welcome to my Journey!
I'm inviting you to join me on my journey as I seek to find a new way of being in an old set of systems. It's hard, but worth it!