I'm actually asking you this question more than I am writing to answer it for you! It is a real question for all of us personally and professionally. In a world where we are really hyper-connected, how connected are we really and how often should we be reaching out?
I had a long conversation with my mom the other day about writing letters. In her generation that's what they did because long distance phone charges were too high for anything but a special occasion. In my generation I've gone from writing letters because I was told to as a child, to emails, and while I refuse, most now resort to texting, facebook, or other social media public posting.
The goal in running a business is to keep in touch so your name and brand stay in front of your customer or client. But there are as many who take this too far with daily emails, hourly twitter posts, and more vs. those who only contact on rare occasion when they want something from me or you. Both drive me crazy.
But here is the real crux to the question - why?
I don't care if you ate a peanut butter sandwich today. I do care if you've had good news, bad news, or just need a friend to talk to.
I do want to hear from a brand or product when they have something of value to share with me. But I don't pretend to think they "care" about me in any way and so more is not really better - though repetition has always been the party line in marketing and advertising.
But in observing what people seem to share in both individuals and businesses - I see more brands pretending to care and individuals sharing little of real value. And so, what is the point to it all?
As a therapist I can tell you people are overwhelmed with information and underwhelmed with quality human or value added type connection. I see a desperate loneliness that I think few understand about themselves and try and substitute more information as communication instead of more quality connection that has actual value.
What is the solution? In my view it is turn the computer, cell phone, tablet, etc "OFF" every day at some point and talk to a real person, play with a live dog, or take a long walk in the woods....electronic free. Yours would be?
I would love to get your feedback on this? What do you think?
Welcome to my Journey!
I'm inviting you to join me on my journey as I seek to find a new way of being in an old set of systems. It's hard, but worth it!