How do you know if you are old? It used to be by the shoes you wore. The older you get the more comfortable the shoe.
Now being old or old fashioned in business seems to be following a set of basic rules that used to be taught in a 101 kind of format.
The golden rule spells it out more clearly: do to others as you would have done to you. Or, treat others the way you want to be treated.
I write this more out of frustration and sadness then trying to be helpful because I can barely believe that I am writing this. But, here we go.
1. Follow up.
While avoiding conflict seems to be a national past time, even when your answer is no thank you, let the other person know that you are or are not interested in what they have contacted you about.
Show me the money seems to be the only thing people are listening for. If there is no obvious or immediate profit or monetary benefit the door seems to slam shut very quickly. But here's the thing, ALL business can only thrive by building relationships and that takes time, trust, and listening. Don't close the door on what you can't get now and miss what may be a golden opportunity later.
3. Respect others time and costs and invest in what is valuable.
Yes, money is tight for most of us. But that doesn't mean we still shouldn't pay for what others can do for us. Kindness and wanting to be helpful isn't code for doormat or stooge. One of the reasons our economy is so bad is our willingness to invest our time and money in the meaningless and not in the meaningful - like paying for violent movies and video games but expecting business advice and skills and positive media for free.
I'd like to say these are obvious, but it is not just me that has found this to not be so. It is not just the young, but all ages that seem to seek only what they can get first and not look at the long term picture.
Ghandi said be the change you want to see. It can be done, it just gets hard and feels a bit tiring at times. Hence, sometimes we need to just vent for a bit - like in a monday morning marketing blog!
When is it good to be in the one percent? No, this is not about being as rich as the top one percent are...though if we're being honest, it's really only the top .01% that really hold the title of "rich."
And yes, money is necessary to run your business and live your life. But how you market that business can be about the one percent depending on what you believe the purpose of life really is - making money or something of far greater value.
99% of most marketing and advertising is aimed at creating the belief in your customer that they are either inferior for not wanting what you are selling or it is based on the fear of death, illness, loss, or danger.
One Percent (or maybe even less) is focused on the opposite - the joy of life and that you are good enough, now. Insecurity and fear has been the baseline of selling for a very long time.
Do you buy organic food because you are afraid of GMO's (genetically modified food) or because it makes you feel good to eat what is natural and has the nutrients your body needs to be healthy?
Do you purchase "beauty items" to look younger and more beautiful as others perceive you or to feel better for your self?
Do you buy the clothes that look the best this season or clothing that is made well and will last for a long time?
These may not seem like differences to you, but they are. At their essence is the question are you selling to convince people of what they do want or are afraid they will not get?
In Lubbock I talked to a man who sold guns and survival gear. He was well pleased that a "fear based ad" (his words not mine) did a lot for his sales. So the question then becomes, which world do you want to create? One where fear and money rule? Or a world that is based on giving love, joy, and all that is good?
The next words are, I don't have the luxury of making that choice. I need to build my business and make money any way I can. Then you have made your choice and from it will come the consequences. The short term will give you want you think you need. The long term most likely will not give you what you think you want.
It is hard to lead the pack, do what is not considered the norm, and risk the short term loss for the long term gain. But isn't that what created a world in which 99.9% suffer at the hands of the .01%?
This needs to be a quick post because as I write it here on the sheep and goat ranch, the baby goats are getting their horn nubs removed...and they make a lot of noise while it's happening!
Yes it is painful for the goats, but so is getting stuck in the fence and becoming live bait for predators....so while awful in the moment, it just might save their life in the long run.
While a dramatic example it is reflective of how so many of us (and I am including myself in this!) fail to do in our own business and personal life. Sometimes you just have to do what hurts or is uncomfortable in the moment to get the long term benefits you really want.
Avoiding what we don't like, what we are not good at, or what makes us uncomfortable is often what separates the people who succeed in this life and those who don't. And this is not just a business issue.
I'm not talking about crossing ethical boundaries or issues of integrity, just basic business stuff. For example, while I love helping you sell your business products and services, it is painful for me to sell my own (I know this makes no sense...).
So with that basic thought for the day, I'm going to wrap this up and go away from the ranch for a little bit! The goat duty is not part of my business success, so in this instance it is okay to avoid the uncomfortable tasks for today!
Sorry for the delay, but the internet has been more off than on, so I've not been able to post! That is what happens when you leave the "big" city and head out for the outlands of rural America.
With that said, it is SOOO good to be out of the big city! It is quiet and I am surrounded by open land which has allowed my mind to relax and open itself a little bit more too. Plus, it's easy to talk about things like what others "should" do to market or promote their business, but there is NO substitute for actually experiencing things first hand.
I posted last week how websites and other work is being done remotely and often without ever talking to an actual person. But as I am currently on the property of the ranch I am building a website and producing video for I can't imagine trying to do this at a distance.
I have the opportunity to fully experience what I want to showcase with all five of my senses - imagine! But there is more.
Marketing isn't about selling a product, it is meant to be about sharing what you love with others so they can experience that also. How can you share an experience you've never had first hand?
Yes, this is more time consuming, slower, less efficient in many ways...and no, it's not a paid by the hour type of job. But, life is about LIFE - and to be surrounded by land, animals, and the elements at their best makes it all worth it.
So much of the way we live is by compartment - live, work, play, love - all separate experiences. But what if life was about all four at once?
Building new systems of work and life and art really require each of us to step out of our individual compartment and be open to new experiences. Then, pick the best of what you love and expand on that! Being at the Source of what I am working to promote and share with others is awesome. Need a different picture? All I do is walk out my door and take it - like I said, awesome!
Welcome to my Journey!
I'm inviting you to join me on my journey as I seek to find a new way of being in an old set of systems. It's hard, but worth it!