The beauty of video and youtube is the ability to go anywhere, any time! Here's a one minute break you can take to recharge, reflect, take a deep breath and go back to the crazy of the day while bringing a little of the peace, beauty, and wisdom of the horse with you!
Okay, I know you've most likely looked at the picture before you read this - but quick, how do you feel?
A picture is worth a thousand words - right? But it does something more, it is more likely to generate a feeling within us - trigger a response from the right side of your brain as opposed to words landing on the left side and keeping us in our heads and out of the experience itself.
This picture is from the movie, "The Last Samurai" and is one of my favorites for many reasons.
But this scene is the one I wait the whole movie for.
Because what it reminds me of is how much I want that level of confidence in knowing who I am. Not what others think, but how I want to feel. It is a moment of being grounded, clear, and certain.
What does it make you feel?
The first time my cat saw a horse in the window was very, very funny!
In my travels I have lived closely to two kinds of horses, those that are just wandering around anywhere and everywhere or those who are living behind fences.
I see most humans with those same two types of lives. Those of us who live in a world with walls and those who live outside beyond them. What is most fascinating is that it doesn't seem to matter how big or small the space is - mansion to tiny trailer - the way people live is about who they are and not where the reside.
My training has taught me to observe patterns of behavior and from that draw conclusions. The conclusion I am coming to is that the more that people choose to stay inside their residence, the more time the horse spends inside the stall or corral.
Not rocket science you say. No, it's not - but here is the piece people are missing. The perception they have is that they are still living a life outside, even though their actions would not support that belief. It's not just horse people, this is something we all do.
The horses who spend their time living as horses - grazing 20 hours a day as they were meant to, living in herds, and free to run as fast and far or stand as still as they want - are happiest. Duh.
Humans who spend their time living as humans were physically designed to live - moving and standing more than sitting, being outside when there is sunlight, and connecting to the land and animals in a purposeful way - are happiest. Duh.
So the question becomes, not why are the horses stuck in the corral 24/7 longing to go out, but how can we as humans stop standing outside the corral and looking in?
Both horse and human wins when they come together and share open spaces. That is my hope for both you and the horse - more open space, more sunlight on your face, and more love and joy and grace.
In my social worker days I spent three years with moms having babies. A lot of those babies were drug babies and a lot of those drugs were methamphetamines. The number one piece of advice I would give them is "structure and consistency."
In that three years, maybe two moms knew what I was talking about. Fast forward to today and talking to you about marketing, the number one piece of advice I would give is content and consistency.
What is the secret in that formula? Consistency. Okay, no big secret but really hard to actually do it. Ask the most successful people how they got where they are and why and they (okay most) will tell you they just put one foot in front of the other and did the next thing there was to do.
So, just because you know something doesn't mean you do it. We all know less junk food is better than more and more exercise is better than less - but what we do each day may not exactly reflect the fact we know this...
With all babies really, the more structure they have (meaning the same routine daily) and the more consistency they have (meaning they do that routine at the same time daily) the less anxiety they have and the less stress they have due to the uncertainty of when they will eat, get their diapers changes, etc.
The same is true for horses or dogs - the secret to success is being consistent with your energy, with the routine in which you care for them, and the daily schedule that you do it in. Your lack of consistency equals more anxiety for them.
Babies, children, and most domestic animals will let you know when you are being inconsistent. You may perceive it as their problem, but 99.9% of the time it's the human. The behavior is just a reflection of what is actually happening or not happening, consistently.
The same is true for marketing. The more consistent you are with your implementation the more your customers and clients will trust you. The less stress they have about trying to figure out who you are, what you are doing, how often you are going to do it, and where you are going to do it, the more they can relax, trust you, and - build a relationship that is consistent.
Your behavior and choices will always be reflected back to you by both your personal life and your professional life. The formula is consistent - the problem is are we willing to acknowledge it? Simple yes, easy - no way or else none of us would be here trying to learn more!!!
I am new to the world of horses, so the perspective I bring is just my own - but here is something I think I am seeing, I hope you will let me know if I got it right or wrong!
In traveling and seeing first hand the bond between women and their horses, there is no doubt there is great love here. While dogs and cats require some lifestyle adjustments, horse are a lifestyle, period.
While researching who was actually watching all the videos about horses (not the information or how to kind), I could see the love going into making them. In looking at the demographics, it is almost exclusively girls 13-24 years old and women 45-55 years old.
What is the common theme for all women in these age groups? The young girls and young women are still innocent in their loving. That first horse is like a first love - all love, no reality. The bubble hasn't been burst, the heart yet unshattered, and the dream still present - love can conquer all.
Now, fast forward a few decades and for those of you over 40 I am sure you know where I am going with this.... Innocence is usually lost, reality gets put in check in direct relationship to responsibilities, and while the dreams may still linger, the expectations are a little less intense.
But the memory will always remain of that first great love, not with a boy, but with the horse. We all want to love and be loved and the relationship a woman has with her horse is just that. It's not one way. It's not judgmental. And it doesn't require any change for us on the outside which is a huge relief as the changes on the outside just keep coming...
It is this love of the horse that has bit me and makes me want to share it with more than people who love horses, but people who want to remember and find love again.
What do you think? I would love to hear from you and what brings you first to the horse and then either keeps you there or calls you back!
Video is one of the best things to invest your marketing efforts into. But, without understanding how to market your video - the return on that investment will be quickly lost.
Here is an example below. The power of this video is that I get a glimpse into somewhere in Africa - for just two minutes of my time. The problem - I don't know who is making it, where it is, what the words in the title mean, and why I am looking at it. I think (?) its creator has the blog which I found the video from, but I don't really know for sure.
The video is well done - it is interesting, I want to know more, and I love being transported into another world - especially while I sit in the deserts of west Texas behind a computer! Nothing but film has the power to give me so much, for so little, in such a short amount of time.
It is this same power that I have been trying to harness on the farms and ranches and lands of the US southwest to share their beauty and wonderment for all those who live in other regions and countries. Okay, sometimes it's the reality and not the fantasy that got shared....
But hey, you lose your sense of humor and miss out on a good dose of the realities of traveling - and what is the point?
The power of video is profound and how we can harness that power for your good, my good, and everyone's good is really the point. Sharing that power is the goal. The good news it can be done and it is my hope we will do it together!!!
This dog lives across from me - I decided to skip the yuk stuff and just share his cuteness! And he is! I hope you enjoy it!
I've just finished reading several blogs on marketing advice and am finding myself irritated, again.... It is not that they don't speak truth, they just don't necessarily speak "the truth I want to hear, practice, and follow."
It is the same issue that has plagued my professional life, my personal life, and my personal journey - which is a spiritual one. It is the same issue that plagues yours - but you just may or may not know it yet.
I have been given the rare opportunity to share the end of life with many, many people, animals, and the families that loved them. The true gift? What we really want gets crystal clear the moment we lose what we love the most.
What we do with that gift will determine how we will feel when it is our time to leave this world. Let your self receive it, and you will be blessed. Refuse it and you will lose years or decades chasing goals that only take and don't give. I've lost count of the elderly men and women, alone in a nursing home or apartment, as they live out their regrets day after day in the depression that is their constant companion.
We are not separate from our work, our home life, and our own personal goals. You may compartmentalize these aspects, but they all live within you.
We are not separate in effects of our choices, decisions, and priorities. You may not see their direct effect immediately, but one honest and clear look at our world will witness what we all have built together.
Nor are we separate in our ability to change the direction we are all taking.
Every day is a choice. Will we follow the path that is easiest or profitable or popular? Or will we lead a new path that is right and good and purposeful?
Here's the great lie that no one understands until something really bad happens. Most of us as humans put a lot of time, energy, and money into ideas we think we need, but rarely what our heart and spirit want.
But how can I do that and pay my bills? If it was an easy choice, we'd all be doing it easily.
The gift, living a life of purpose, value, and blessing is not one that requires sacrifice, but it does require courage and a change of mind on what is most valuable and why.
So, here I am doing everything wrong if I were to follow "real" marketing advice by sharing what I love and asking for nothing in return....but I am happy, free, blessed, and joyful - are you?
There is the other version that says, "do what you love and the money will follow," but this is a post about marketing, so I'm adapting! And love I think is what is missing from almost everything these days.
You say, who has time for love when there are customers to convince to buy your products and clients to hire you for your services? In the words of Dr. Phil, "how's that working for you?"
Below is a video posted about Shawna Coronado at a TEDx talk. And, while she is really talking about an entire span of time for business, I want to highlight the standout message that I heard and hope you will too.
In the initial phase of her business, before it really was a business, she talks about neighbors coming outside and giving her a hug, being inspired, and - here is the big one - connecting to both her and the bigger goal of love in action within a community.
There is a big, big difference between selling a product for profit and sharing what you love with others so that you will both benefit and win. One takes without giving, the other gives while increasing value for both.
The miss in the world today is thinking that love = losing something and that profit = taking something.
Love + Profit = Changing the world.
The change is one in which everyone wins and no one loses. I can't think of a better marketing plan than that, can you?
There is no denying that right now the country is dividing in wake of gun laws and executive orders that are coming soon to a state near you.
But the focus is really being held off of what is the real issue. I say this not as an advocate or opponent about guns or the second amendment, but as someone who has spent several decades trying to help people as a social worker and myself as a spiritual seeker.
What lies at the core is really the issue of freedom and who is responsible for making you feel free.
If you believe in a God or Creator of Life, than the very core of that belief is that Freedom is our gift, not something we need to be given. The real issue is do we choose to accept that gift or do we choose to give its power to someone else to hold for us.
As a social worker I can count on one hand the number of times anyone took any responsibility for anything in their own lives. It pays well in this country to be a victim. The more of a victim you are, the more you are meant to be rewarded for it.
But to remain a victim you also need someone other than you to be responsible for you - and that is slavery, not freedom.
The issue isn't about guns. The issue is who do you want to be responsible for your freedom? You and God or Government and outside institutions.
You can't legislate safety. You can't control people, period. Fear isn't something someone else can manage for you. We are not on this planet to live in sterile environments free of anything or anyone that can do us harm. That is a clean prison.
Freedom requires risk. Freedom requires vigilance. Freedom requires courage - to see the truth, to take responsibility, and to own both.
Living Free is the Ultimate Daring Adventure.
Not everyone wants freedom and because we have free will - we each get to choose for ourselves. But when you take freedom from someone else to try and stay safe, now you are both prisoners - for jailer and prisoner are both captive to each other.
Freedom is a gift and a choice. I choose freedom - risk and all. What do you choose?
Welcome to my Journey!
I'm inviting you to join me on my journey as I seek to find a new way of being in an old set of systems. It's hard, but worth it!